Simple pricing.
No surprises.

Fraction of the cost of enterprise SDR tools. No seat fees, no setup charges, cancel any time.

Starter
$ 99 /mo

For solo MSP owners and IT consultants building a repeatable outreach motion.

  • 1 active campaign
  • 100 prospects researched/month
  • AI prospect research
  • Personalized email drafts
  • Email sending
  • Email support
Get started
Compare to alternatives: Apollo.io ($399+/mo), Outreach.io ($100/seat/mo), Salesloft ($125/seat/mo), HubSpot Sales Hub ($500+/mo). Kova is purpose-built for service businesses — not retrofitted enterprise software.

Everything included, side by side

Both plans come with the core AI engine. Growth adds volume and team features.

Feature
Starter $99/mo
Growth $249/mo
AI prospect research
Personalized email drafts
Email sending
Automated follow-up sequences
Reply detection & routing
Active campaigns 1 3
Monthly prospects researched 100 500
Priority support
Advanced analytics dashboard
Calendar booking integration

Common questions

Yes — you can start your first campaign at no cost to see Kova research your prospects and generate personalized emails. No credit card required to get started.

Each company Kova fully analyzes — pulling tech stack, hiring signals, news triggers, and generating a personalized email — counts as one prospect. You control which prospects get researched before the count increments.

Yes. Cancel any time from your dashboard settings. No lock-in, no cancellation fees. Your campaigns and data remain accessible until the end of your billing period.

Absolutely. You can upgrade at any time from your dashboard. The price difference is prorated for the remainder of your billing cycle.

Kova is purpose-built for MSPs, IT consultants, digital agencies, and IT support firms — businesses that sell services to SMBs and need a consistent pipeline without hiring a full SDR team.

Not sure yet? Book a demo.

See Kova in action with your actual prospects. We'll walk you through the platform in 15 minutes.

You're on the list.

We'll reach out within 24 hours to schedule your demo.

Your pipeline doesn't need
another full-time hire.

Start your first campaign today and see what Kova finds in the next hour.

Start Free Campaign

No credit card required · Cancel anytime