Kova researches your ideal prospects, writes personalized outreach they actually read, and books meetings on your calendar — while you're busy delivering for clients.
Built for MSPs, IT consultants, and agencies · No credit card required
When you're heads-down delivering, prospecting stops. When you're prospecting, clients wait. There's no middle ground when you're the sales team and the delivery team.
SDR software costs $350–$5K/month and was built for 50-person sales orgs. It doesn't know what an MSP sells, who they sell to, or how the industry actually works.
Finding the right SMBs, checking their tech stack, timing the outreach to a pain moment — it takes hours per prospect. Hours you'd rather spend on billable work.
No bloated feature sets. Kova does exactly what moves the needle for service businesses.
Kova scans companies for buying signals — outdated tech stacks, rapid hiring, recent funding, IT pain mentions. It surfaces prospects who need you right now.
Every email references something specific about that company. Not mail merge. Real research turned into a message that feels like you wrote it yourself — because Kova knows your voice.
Kova tracks replies, sends follow-ups on the right cadence, and routes hot leads directly to your calendar. The loop closes without you touching it.
No sales training. No CRM setup. Kova handles everything between you and your first email.
Add your ideal customer profile and prospect list. Kova handles the rest.
Kova reads their website, LinkedIn, recent news — builds a complete picture before writing a word.
Each prospect gets a unique, relevant message. No templates. No spam.
Fraction of the cost of enterprise tools. No seat fees. No hidden overage charges.
Perfect for solo MSP owners and IT consultants starting to systematize outreach.
For MSPs ready to run a real pipeline. Unlimited campaigns, priority research queue.
Everything you need to know before getting started.
Kova is an AI sales agent that researches your ideal MSP prospects, writes personalized cold outreach, and books meetings on your calendar — so you can grow without hiring a full-time SDR.
Kova reads each prospect's website, LinkedIn profile, and recent company news to build a complete profile before writing a single word. It surfaces tech stacks, hiring signals, and pain points that make outreach actually relevant.
Kova costs a fraction of a full-time SDR ($99/mo vs. $60K+/year salary), never burns out, and researches every single prospect rather than a handful. See the full comparison →
Starter at $99/mo, Growth at $249/mo. No seat fees, no setup costs, cancel anytime. See full pricing →
Yes — create your first campaign at no cost. Kova will research your prospects and generate personalized emails for you to review before anything goes out. No credit card required.
Kova is built for MSPs, IT consultants, digital agencies, IT support firms, and any B2B service company that sells to SMBs and needs consistent outreach without a dedicated sales team.
Your pipeline runs while you focus on the work that matters.
Start Your Free CampaignNo credit card required · Cancel anytime
Practical outreach tactics, AI tools, and prospecting frameworks for MSP owners. No fluff.